Dakota Kate Isaacs is a beauty industry executive, award-winning executive producer, storyteller, and founder of The Big Sister Playbook — a field guide for modern ambition.

After starting her career with twelve internships before graduation, Dakota became the first U.S. employee of The Ordinary, helping grow it into one of the most powerful skincare brands in the world. Named to The PR Net’s Marcomms Most Influential list and recognized by Digiday and Glossy as “one to watch,” Dakota is known for her speed, agility, and entrepreneurial instincts — scaling disruptive ideas quickly while preserving their core essence.

A mentor to dozens of young women and a member of her alma mater’s Communications Advisory Council, Dakota is deeply committed to empowering the next generation.

Rooted in storytelling and strategy, The Big Sister Playbook distills Dakota’s decade of experience in brand building, leadership, and personal transformation into actionable lessons on self-work, success, and fulfillment.

Through candid essays, rituals, and her signature “1% better” frameworks, Dakota shares the tools and truths she wished she had earlier in her career — helping readers not just chase success, but design it.

💌 For those who want it all — meet your playbook.