Dakota Kate Isaacs

Dakota Kate Isaacs is a beauty industry executive, award winning Executive Producer, storyteller, and founder of The Big Sister Playbook — a field guide for modern ambition.

After starting her career with twelve internships before graduation, Dakota became the first U.S. employee of The Ordinary, helping grow it into the #1 prestige skincare brand in North America. Today, she leads New Global Ventures, where she helps build and incubate next-generation beauty concepts.

Rooted in storytelling and strategy, The Playbook distills Dakota’s decade of experience in brand building, leadership, and personal transformation into actionable lessons on self-work, success, and fulfillment. It began as a Substack and quickly grew into a thriving community — now expanding into a podcast, workshops, and live experiences that bridge the gap between ambition and alignment.

Through candid essays, rituals, and “1% better” frameworks, Dakota shares the tools and truths she wished she had earlier in her career — helping readers not just chase success, but design it.

💌 For those who want it all — meet your playbook.